Case Study – Nitin Barot

Operational Secrecy – Innovating in “secret”

Product launch events or major announcements at developer conferences are not something new. The surprise element(...)

Boomerang CEOs aka Founder Recall

You have heard about product recalls. Every company (from toy manufacturers like Mattel to(...)

McDonald’s versus Subway – The Sandwich Hamburger battle

In March 2011, sandwich chain Subway surpassed the world’s largest hamburger chain, Mcdonald’s in terms of the(...)

Mercadona – Innovative HR Practices for better store performance

Mercadona, a Spanish supermarket chain is not only committed to offering the lowest prices but also personalized(...)

Apple’s Mindshare to Marketshare Retail strategy

Almost a decade ago, Sony’s market value was seven times more than Apple’s market share. Today, the(...)

Tesco’s mistakes in US – Not understanding the American Customer

In early 2006, Tesco plc decided to enter the US market with convenience stores (Fresh & Easy Neighborhood(...)